Decoding Google's Core Updates: A Deep Dive

In the rapidly evolving world of SEO, Google's core updates are akin to game-changers.

Understanding them is critical, not just for SEO professionals, but for anyone hoping to have a significant online presence.

Drawing from 10 years of intimate experience with these algorithm changes, I present a few insights that may change the way you see Google updates.

Google Core Update Impact Timeline:

If you're keenly observing the recent core update, it's essential to understand that most websites feel its influence within the first couple of days.

For instance, consider the site impacted by the June ‘21 Core update.

If you notice significant traffic changes within the initial days of an update, it's more than likely a result of the update itself.

Discerning the Cause:

Doubt whether it was genuinely a core update?

Look beyond Google.

Examine other traffic sources like Bing or direct.

If they have plummeted too, the issue might lie elsewhere.

Reframing Core Updates:

It's crucial to demystify Google core updates.

They aren't penalties.

They don't mean you've created unnatural links or violated Google's guidelines.

And no, a technical audit won't magically resolve the issue.

What they signify is Google's ongoing quest to optimize its algorithms, ensuring users get the most helpful and trustworthy results.

If your site's performance dips after an update, it implies that, from Google's perspective, there are better options for users.

Deciphering Google's Preferences:

Determining exactly what Google's recent algorithm prioritizes can feel like decoding an enigma.

My strategy involves identifying dropped keywords, then utilizing tools like SEMRush, Conductor, or Ahrefs to pinpoint competitors that have gained an edge.

The objective?

Understand the user's journey.

Comprehending the primary reason a user visits a page and determining how the newly prioritized page better caters to their needs is invaluable.

Often, I find that content that sees a drop in performance is laden with extraneous information, causing users to skim over until they locate the main content.

For a deep dive into content optimization, I suggest reviewing the guidelines Google itself provides: Creating Helpful Content.

If you need practical steps to implement these guidelines, I’ve written an article on LandmarkSEO that should be helpful for you - Creating Great Content.

The E-E-A-T Enigma:

Core updates undoubtedly factor in E-E-A-T (Expertise, Experience, Authoritativeness, Trustworthiness).

But E-E-A-T isn't merely about displaying author bios.

It's a composite signal to determine a website's genuineness. Instead of getting lost in the E-E-A-T maze, focus on addressing content quality queries.

Remember, reputation is paramount.

The aim?

Be recognized as a genuine expert in your field.

So, the quintessential question remains:

"Compared to the top ranking pages, does this content provide the most value?"

I genuinely hope these insights guide you through the labyrinthine world of Google core updates.

This one hasn’t finished deploying, and I guarantee you the next one’s right around the corner.

Wishing you nothing but success in your rankings,

Matt

P.S. Navigating Google's core updates can feel overwhelming. Remember, I'm always here to help and guide you through it. Don't hesitate to reach out!

Cool Cars:

We’ve got 5 more days on this auction and it’s already up to $316,000… Looks like It’s gonna take a few more newsletters to achieve the dream 🤣